A great part of the Green Ankh Works vision includes the making of sustainable creative, cultural events throughout the Southern African Development Community and beyond. These events, must not only be economically or commercially successful, but they should have an impact that transcends tourism brochures and public relations or advertising. The primary purpose is to touch people’s lives in the most positive way.
Today we are exposed to an almost overwhelming amount of information, the proverbial internet of things is upon us, yet artists, creative people and many aspects of the cultural economy remain impoverished. There is either very poor or negative appreciation of the roles of the artists, idealists and social entrepreneurs or there is blatant disregard for authenticity. It may have a lot to do with the socio-economic conditioning of all of us under a neoliberal or capitalist world which favours competition over collaboration, or it is simply a survival game where corruption and corruptibility is built into the very sinews of the system. Either way, we as Afrikans are joining the rest of the world in becoming “less Spiritual“, more materialistic and less socially responsible, ‘we are following the material that we created rather then the spiritual force that creates it’, as Toumani Diabate mentioned during his 2009 concert in Cape Town. Essentially we are losing Ubuntu to materialism and are largely distracted from community participation by programming, commercial interests as well as social media.
In my next post I will write about my experience at the Creative and Cultural Industries Federation of South Africa conference which took place in Joburg on 31st of May 2018. This is where we were supposed to engage rigorously with a Policy document that is geared towards regulating and organising the Creative/Cultural economy in Southern Afrika, my aim is to use this platform to promote synergies within the whole SADC region and beyond, beginning with South Afrika/Azania and Zimbabwe. But for now, just listen to this beautiful, deeply spiritual music from the West Afrikan brother Diabate Sounds